| Primary purpose | Product search, filtering, and catalog discovery | AI chatbot, FAQs, and customer question handling | Shoppable video widgets and product-tagged video experiences |
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| Best for | Stores with larger catalogs, technical product names, many variants, detailed attributes, or frequent zero-result searches. | Stores receiving repeated questions about products, sizing, shipping, returns, availability, policies, or order information. | Stores with product demonstrations, visual products, tutorials, social videos, influencer content, or UGC. |
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| Main customer problem | Shoppers cannot find relevant products or narrow a catalog quickly. | Shoppers leave because product, policy, shipping, or order questions are unanswered. | Visitors watch product videos but cannot shop directly from the video experience. |
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| Core features | AI search, typo tolerance, suggestions, multi-filter, custom filters, search analytics, real-time sync | AI chatbots, FAQs, quick replies, greetings, product recommendations, chat history, support analytics | Shoppable videos, interactive video, video import, video widgets, carousels, mobile responsive analytics |
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| Free plan | Yes - up to 50 products | Yes - 50 AI conversations/month | Yes - 5 videos and 1 widget |
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| Free trial | 14-day free trial on paid plans | 14-day free trial on paid plans | 14-day free trial on paid plans |
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| Entry paid plan | Starter - $15/month or $150/year | Starter - $19/month | Starter - $19/month |
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| Usage limit | Free: 50 products. Starter: 5,000 products. | Free: 50 AI conversations/month. Starter: 500 AI conversations/month. | Free: 5 videos, 1 widget, 1,000 monthly views. Starter: 30 videos, 8,000 monthly views. |
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| Setup method | Install from Shopify, sync products, configure search templates and filters. | Install from Shopify, train with products, FAQs, and store support content. | Install from Shopify, upload or import videos, tag products, then place widgets. |
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| Coding required | No coding expected for standard setup; custom CSS is supported. | No coding stated for standard chatbot and FAQ setup. | No coding stated for standard widget placement. |
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| Analytics included | Search queries, behavior insights, custom dashboards, conversion tracking | Basic analytics on Free, advanced analytics on paid plans | Basic, standard, or advanced video analytics depending on plan |
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| Demo store | Demo store | Demo store | Demo store |
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| Internal product page | Internal product page | Internal product page | Internal product page |
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| Install on Shopify | Install on Shopify | Install on Shopify | Install on Shopify |
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