| Main use case | Storefront search, collection filters, merchandising, and product discovery. | AI chatbot answers and searchable FAQs for customer questions. | Product-tagged videos and shoppable storefront video widgets. |
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| Best-fit merchant | Stores with growing catalogs, many product attributes, or hard-to-find products. | Stores that answer repeated product, shipping, returns, sizing, or policy questions. | Stores with demos, social clips, tutorials, styling content, or UGC-style product videos. |
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| Primary customer problem | The shopper cannot find the right item or receives weak search results. | The shopper has a purchase question and does not get an answer fast enough. | The shopper watches content but does not have a clear next step to the product. |
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| Key capabilities | Search suggestions, filters, synonyms, typo tolerance, merchandising rules, and analytics. | AI chat, searchable FAQs, approved store content, chat history, branding, and analytics. | Product tags, shoppable widgets, social-style content, add-to-cart paths where supported, and analytics. |
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| Setup requirements | Install the Shopify app, enable the app embed, and configure search and filters. | Install the Shopify app, add approved content, and configure chat and FAQ settings. | Install the Shopify app, upload or import videos, tag products, and place widgets. |
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| Shopify compatibility | The product page confirms Online Store 2.0 theme support and no-code app embed setup. | Built for Shopify stores; theme-specific setup should be checked on the product page or with support. | Built for Shopify storefronts; widget placement depends on the selected plan and store setup. |
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| Pricing or free-plan availability | Free, Starter, Professional, and Enterprise plans are listed on the product page. | Check the product page for current plan and pricing details. | A free plan and paid tiers are listed on the product page. |
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| Primary metric to track | Search usage, zero-result searches, filter use, and product clicks from search. | Answered questions, FAQ usage, repeated topics, and support conversations avoided. | Video engagement, product interactions, add-to-cart paths where supported, and product clicks. |
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| Product-page CTA | See search app pricing and install options | See AI chatbot pricing and install options | See shoppable video pricing and install options |
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